This is Trent Reznor from Nine Inch Nails. Great Band, True Artistry. Case in point...

On February 12, 2007, a USB drive was found in a bathroom stall during a NIN concert in Lisbon. It contained a high-quality MP3 of the track "My Violent Heart," which quickly circulated the Internet. Another USB drive containing the same track was purportedly found in Madrid.

On February 19, another USB drive was found in Barcelona, containing the track "Me, I'm Not" and an MP3 of static.

On February 25, a third USB drive was found in Manchester, containing the track "In This Twilight" and an image of the Hollywood sign apparently demolished.

Concerning the use of USB drives as a form of promotion, Reznor explains..

"The USB drive was simply a mechanism of leaking the music and data we wanted out there. The medium of the CD is outdated and irrelevant. It's really painfully obvious what people want — DRM-free music they can do what they want with. If the greedy record industry would embrace that concept I truly think people would pay for music and consume more of it."

Year Zero features a thermo-chrome heat-sensitive CD face. Appearing mostly black (except for the title), when heated the disc turns mostly white, hiding the title and revealing lines, blocks, the copyright notice and a series of zeros and ones. The binary sequence translates into "exterminal.net," leading to a website sharing the same URL.