Sunday, November 19, 2006

If I say, "Wine in a box", chances are you think about a product like the one above. I.E. gets the job done.

There's a company trying to change that thinking, though. They are They cite less oxidation, bigger quantity, and packaging economy as big reasons to bring home a box.

It'll be interesting to see if it catches on. I doubt it, principally because well-defined perceptions are hard to change.



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